NO LIMITS “The new application for Oxone was identified and implemented so quickly thanks to excellent cross-country collaboration we worked together perfectly across countries. From Wilmington, US, to Sudbury, England, to Singapore, all our labs worked intensively to find solutions. This demonstrates how much can be achieved when we all give our best and share knowledge.” ETHAN SOLOMON, Head of Application Technology in Wilmington, DE, USA IN THE LAB IN WILMINGTON: The development of Neolone PH Max involved numerous rounds of tests – such as here with student Nuri Ferguson. ducted testing using industry-standard labo- ratory equipment for laundromats, which is normally reserved for LANXESS Silvadur technology. “Our collaboration worked ex- tremely well. Now we want to bring our new application to market. We have already had promising discussions with several consum- er packaged goods manufacturers,” says Solomon. Riding the “Clean Cosmetics” Trend Janna Eggert, Head of Marketing Commu- nication, MPP BU, and her colleagues Mela- nie Keck, Technical Application Manager, and Vivien Konetzky, Global Product Man- ager, have also made promising connec- tions for their new preservative Neolone® PH Max. The global Hygiene & Care team presented the newly formulated preserva- tive for personal care products at the world’s largest trade show for cosmetics and per- sonal care, held in Amsterdam. “There was strong interest following the expert talk giv- en by our colleague Ziang Li,” says Eggert. The first samples have already been sent to customers, with more ready to go. Neolone® PH Max combines the well-estab- lished preservative phenoxyethanol, known for being highly antimicrobial and extremely skin friendly, with pelargonic acid, a multi- functional ingredient sourced from sunflow- er oil. This new booster helps reduce the amount of phenoxyethanol needed, among other benefits. Neolone® PH Max stands out for its low toxicity, lack of sensitization poten- tial, and reliable efficacy against both bacte- ria and fungi. It is easy to use and suitable for a wide range of creams, lotions, and serums. “A big advantage for our customers is that they can usually incorporate it into their exist- ing formulations,” says Keck. This is a prized benefit and one that adds further depth to MPP’s offering in this product category. the Alongside traditional phenoxyetha- nol-based Neolone® PH 100 preservative, the MPP BU also offers the eco-friendly Ne- olone® BioG preservative. “Our customers are big fans of both products,” says Eggert. The sustainable preservative meets the ex- pectations of many end customers, but comes at a somewhat higher price than a conventional product, of course. In addition, its composition often makes it difficult to in- corporate into an existing formulation. “The ideal approach is to incorporate the product as a preservative when beginning to devel- op a new, sustainable formulation,” says Keck. Several large customers are already developing new products that include the sustainable preservative. “We’re naturally supporting these develop- ment efforts and supplying product sam- ples,” Keck notes. The focus is on building long-term customer relationships. But this takes persistence – developing a product can be a multi-year process. “The same was true for our Neolone® PH Max,” she ex- plains. “Regulations, compliance rules, new requirements, and the required safety as- sessments were all part of the research pro- cess,” says Keck. “At the end of the day, our preservative needs to work flawlessly de- spite all these requirements – and across a wide range of different formulations.” The global Hygiene & Care team is proud of its new preservative. Unlike the Neolone® BioG preservative, it’s more moderately priced and positioned in the mid-range segment. 02/2025 | Xpress 15